Privacy policy

1. introduction

This website (WEBSITE) is operated by GYN & PERINATAL ZÜRICH (WEBSITE or "we", "us"). We take the protection of personal data very seriously. We want you to know what data we collect, store and process. In doing so, we comply with the requirements of applicable data protection laws.

2. who is the responsible body in terms of data protection?

We are the responsible party in the sense of data protection law for the collection, processing and use of your personal data.

3. what data is collected and processed and for what purposes?
a. In general: We process personal data of our users only insofar as this is necessary for the provision of a functional website and our content and services. The processing of our users' personal data regularly only takes place with the user's consent. An exception applies in cases where obtaining prior consent is not possible for factual reasons and the processing of the data is permitted by legal regulations.

We process your data for different purposes, which can be grouped into the following categories:

i. Services: We store and process your Personal Data for the purpose for which you voluntarily provided it to us in connection with our Services.
ii. Communications: we store and process personal data for the purposes of providing, administering and carrying out customer communications by post, telephone and via electronic communications. This also includes organizing and conducting market research and opinion surveys.
iii. Analysis: The use of the WEBSITE may be recorded and analyzed with regard to your needs and interests on an individualized or anonymous basis (see also below under cookies or web analysis). In order to provide you with targeted information about products or services, we use evaluation tools (see below). In addition, we may link and analyze this data - especially for marketing purposes - with other data of ours.
iv. Direct marketing: We want to avoid unnecessary advertising by using insights from the analysis of user behavior for individualized and personalized direct marketing. We therefore reserve the right to process your data for the purpose of sending you individualized and personalized advertising and customization of offers on our websites, apps for mobile devices, email marketing or our channels on internet platforms or social media.
v. Statistics: we create statistical evaluations based on anonymized user data. This is to serve the continuous improvement of our WEBSITE and services.

b. Activity and usage data: Each time our WEBSITE is called up, our system automatically collects data and information from the computer system of the calling computer. The following data is collected:

• (1) Information about the browser type and version used.
• (2) The operating system of the user
• (3) The Internet service provider of the user
• (4) The anonymized IP address of the user
• (5) Date and time of access
• (6) Websites from which the user's system reaches our WEBSITE
• (7) Websites that are accessed by the user's system via our WEBSITE
• (8) Language and country settings
• (9) Location-related data

c. Personal data that you provide to us online

This may be data that you provide to us, for example, by filling out online forms or registrations, such as ordering newsletters or other informational materials or installing apps. This personal data includes your surname, first name, date of birth or age, gender, address, telephone numbers, email addresses, photographs and videos taken at our premises, photographs you provide to us, customer numbers, means of payment and language preferences. We will inform you about the type and scope as well as the purpose of the data processing, the duration of storage and your rights of objection when you register or place an order and refer to this privacy policy.

d. Personal data in connection with communications

By telephone, fax, e-mail, voice messages, text messages (SMS), picture messages, video messages or instant messaging. If you contact us via the contact options offered, your details and content will be stored so that they can be used to process and respond to your inquiry. This data will not be passed on to third parties without your consent. If you leave a contribution or comment on this WEBSITE, your IP address as well as the date and time of registration will be stored. This is for the security of the website operator: If your text violates the law, he would like to be able to trace your identity.

e. Use of our contact form

For questions and appointments we offer the possibility to contact us via a form provided on the website. In doing so, it is necessary to provide a valid e-mail address so that we know from whom the request originates and so that we can answer it. Further information can be provided voluntarily. Data processing for the purpose of contacting us is carried out in accordance with the DSG on the basis of your voluntarily given consent. The personal data collected by us for the use of the contact form will be automatically deleted after completion of your request.

Data processing for the purpose of contacting you is based on your voluntarily given consent according to DSG. The provider WordPress is a US company with headquarters in San Francisco (WordPress, 29th Street, 343, San Francisco, California, 94110). The use of WordPress is in the interest of providing an online appointment booking facility.

f) Use of our appointment booking tool

We offer you the possibility to book an appointment via the booking tool provided on the website. To use the functions, it is necessary to store name, valid e-mail address, telephone number and other information for contacting. Data processing for the purpose of contacting us is carried out according to DSG on the basis of your voluntarily given consent. The personal data collected by us for the use of the contact form will be automatically deleted after completion of your request.

Data processing for the purpose of booking appointments with us is based on your voluntarily given consent in accordance with the DSG. The provider Squarespace is a US company with headquarters in New York City (Squarespace, Inc. 225 Varick Street, 12th Floor New York, NY 10014). Squarespace is used in the interest of providing an online appointment booking facility.

4. use of cookies

Our WEBSITE uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our WEBSITE require that the calling browser can be identified even after changing the WEBSITE. The following data is stored and transmitted in the cookies:

• Log-in information
• Information about the browser type and version used
• The operating system of the user
• The Internet service provider of the user
• The anonymized IP address of the user
• Date and time of access
• Websites from which the user's system accesses our WEBSITE
• Websites that are called up by the user's system via our WEBSITE
• Language and country settings
• Site-related data

We also use cookies on our WEBSITE, which enable an analysis of the user's surfing behavior. In this way, the following data can be transmitted:

• Entered search terms
• Frequency of page views
• Use of website functions
• Search results

When calling up our WEBSITE, the user is informed about the use of cookies for analysis purposes and his consent to the processing of personal data used in this context is obtained. In this context, there is also a reference to this privacy policy. The use of interactive offers is only possible with cookies.

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our WEBSITE cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after changing the website. The use of the analysis cookies is additionally for the purpose of improving the quality of our WEBSITE and its contents. Through the analysis cookies, we learn how the WEBSITE is used and can thus constantly optimize our offer.

Cookies are stored on the user's computer and transmitted from it to our WEBSITE. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our WEBSITE, it may no longer be possible to fully use all functions of the WEBSITE.

5. how do we use web analytics technologies?

We use so-called web analysis or tracking technologies to constantly improve our Internet offering. Depending on the provider of the web analysis tool, their servers may be located abroad. See also "Sharing your data" below.

We mainly use Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To disable Google Analytics, Google provides a browser add-on at http://tools.google.com/dlpage/gaoptout?hl=de.

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site (see above). The information generated by the cookie about your use of this WEBSITE (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of the WEBSITE, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google and will only pass it on to us in anonymized form.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Google complies with the Privacy Shield and is registered with the Privacy Shield program of the U.S. Department of Commerce and uses the information collected to evaluate the use of our WEBSITE, to compile reports for us in this regard and to provide other related services to us. To learn more, please visit http://www.google.com/intl/de/analytics/privacyoverview.html. By using this WEBSITE, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

We also use Google AdWords, an analysis service from Google, and conversion tracking as part of Google AdWords. Google AdWords places a cookie for conversion tracking on the hard drive of your computer (so-called "conversion cookie") when you click on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain pages on our WEBSITE, Google and we can recognize that you have clicked on the ad and have been redirected to this page.

If you do not wish to participate in the tracking, you can refuse the setting of a cookie required for this - for example, via a browser setting that generally deactivates the automatic setting of cookies - or set your browser so that cookies from the domain "googleleadservices.com" are blocked.

The information obtained with the help of conversion cookies is used to create statistics. Through these statistics, we learn the total number of users who clicked on the ad placed by Google and accessed a page tagged with a conversion tracking tag.

In addition to conversion tracking, we also use the functions

• Remarketing
• Target groups with common interests
• User-defined target groups with common interests
• Target groups ready to buy
• similar target groups
• demographic and geographic focus.

With the remarketing function of Google and other providers, we reach users who have already visited our WEBSITE. This allows us to present our advertising to target groups that are already interested in our products or services. AdWords also determines which common interests and characteristics users of our WEBSITE have based on user behavior on websites in Google's advertising network ("Display Network") over the last 30 days and with the help of the contextual search engine. Based on this information, AdWords then finds new potential customers for marketing purposes whose interests and characteristics are similar to those of the users of our WEBSITE. The target group-specific remarketing is carried out through the combined use of cookies, e.g. Google Analytics cookies and Google DoubleClick cookies.

6. social media

a. We use social media to showcase our work through common and current communication channels. Each social media has its own policies according to which your personal data is processed when you visit its pages. For example, if you watch one of our videos on YouTube, you must explicitly agree to accept cookies on the YouTube page. The same applies to Twitter, Facebook, Instagram, Pinterest, XING and LinkedIn.

If you have any concerns or questions about the use of your personal information, you should carefully read the privacy policies of these services before using them.

b. Plug-ins from various providers such as Facebook, Twitter, LinkedIn and Google+ are integrated on our pages. The plug-ins are marked with the logo of the provider and can be, for example, Like buttons or a Google+ button or Twitter button (as an example, you can find an overview of plug-ins from Facebook here: http://developers.facebook.com/docs/plugins/).

When you visit our pages, a direct connection between your browser and the provider is established via the plug-in. The corresponding provider thereby receives the information that you have visited our site with your IP address. We would like to point out that we have no knowledge of the content of the transmitted data or of its use by the corresponding provider. The purpose and scope of the data collection and the further processing of your data by the provider, as well as your rights in this regard and setting options for protecting your privacy, can be found in the privacy notices of the providers.

7. disclosure of your data

By using the WEBSITE and its services, the user agrees that his/her data may be transmitted to and processed by third parties. This may be done not only to fulfill the purpose stated by him, but also for reasons of group-wide accounting, reporting, optimization of IT services and marketing. In doing so, we ensure compliance with the principles of Swiss data protection law or an equivalent level of protection abroad. Irrespective of whether we ourselves or other companies in the Group store and/or process the user's data, their employees may only view or process the data if this is necessary for the performance of their duties in the Group company.

We may also disclose your personal data to third parties for the purpose of providing technical or organizational services that we need to fulfill the aforementioned purposes or our other business activities. Our service providers are contractually obligated to process the personal data exclusively on our behalf and in accordance with our instructions. We also require our service providers to comply with technical and organizational measures that ensure the protection of personal data. If the service providers are located in countries where the applicable laws do not provide for a level of protection of personal data comparable to Swiss law, we will contractually ensure that the service providers in question comply with the Swiss level of data protection.

We may also disclose your personal information if we are required to do so to comply with applicable laws and regulations, in the event of legal proceedings, at the request of the competent courts and authorities, or as otherwise required by law, or if we believe it is necessary to protect and defend our rights or property.

8. how long will my data be stored?

All stored personal data will - as soon as they are no longer needed for the purposes for which they were collected, the user contract has ended or you request this - be deleted immediately and irretrievably, unless we are obliged to retain them by law. Aggregated or anonymized data that does not reveal the user may, however, be used for internal purposes.

9. how do we protect your data?

We have taken technical and organizational measures to ensure that the regulations on data protection are observed both by us and by external service providers working for us. During unencrypted transmission on an open network (for example, when you send us messages or other information), data can be read, modified or destroyed by unauthorized third parties. Any transmission of data to or from the WEBSITE is therefore at the user's own risk.

10. what rights do i have?

You are entitled to request information about your stored personal data at any time. In addition, you may at any time request the correction, transfer, partial or complete deletion and blocking of individual personal data from the controller, provided that this request does not conflict with any statutory retention obligations. Furthermore, under certain conditions, you have the right to lodge a complaint with a competent data protection supervisory authority.

You can also exercise your right to object to data processing at any time without giving reasons.

You can revoke your consent to the offer of information and advertising via newsletter or the registration for other services at any time in the respective newsletter or on the other registration page.

11. how will this statement be updated?

Parts of the privacy policy may be changed or updated by us without prior notice to you. In case of important changes, you will be informed accordingly. Please check the privacy policy in each case to be up to date with possible changes or updates.

12. modification and actuality of this privacy policy

Due to the further development of our website and offers on it or due to changed legal or regulatory requirements, it may become necessary to change this privacy policy. The current privacy policy can be accessed at any time on the website.

This document was last updated on August 1, 2023.